In Our Opinion

20th Century Fox Launches DIGITAL HD and PROMETHEUS

By • Oct 5th, 2012 •

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The search for our beginning could be our end. In the film, a team of scientists journey to untraveled parts of the universe to find clues to the origins of mankind. Back on present day earth, film distributors search for a successful formula to increase revenues for an ever-dwindling box office.

THE PROBLEM

Yesteryear, celluloid spooled on reels in cinemas, the inferior quality of VHS festered in homes, and armored vehicles securely delivered the weekend receipts to Hollywood. Little chips of technological wizardry in the hands of the masses destroyed this simplistic formula creating an unfettered replicating disaster. Criminals shoot handheld HD camera devices in theaters, street solicitors offer this weekend’s newest releases on disc, and illegal file sharing hubs known as Bit Torrent accommodate illegal downloads of copyrighted materials.

FIR editor chats with PROMETHEUS creature clone.

Home-theaters are an affordable option these days. Inexpensive screens and disc players offer uncompromised clarity. Just as the public accepted the degraded quality of VHS, many accept low-res illegally pirated discs. Supermarkets, strip malls, and neighborhoods stores are trespassed by peddlers offering such. Advertisers use the popular term, “save time and money.” To the dismay of film distributors, a good portion of movie-goers have taken this to heart by forgoing the theater and opting for the illicit media.

THE SOLUTION

With the skewed public and cutting-edge technology commonplace in the ascendant, the strategy is to accommodate the frugal purchaser and embrace the technology. 20th Century Fox has hatched DIGITAL HD where PROMETHEUS is now available three weeks prior to Blu-ray, DVD, and VOD at only $15.00. DIGITAL HD can download or stream on a variety of connected devices in high-definition via Amazon, CinemaNow, Google Play, iTunes, Play Station, VUDU, Xbox Live, and YouTube.

PROMETHEUS is Fox’s first UltraViolet enabled title. This means that once an account is created at www.uvvu.com, the users’ collection of digital purchases from various sources are readily available to view through numerous devices and share with five other family or household members. Much like iTunes, Ultraviolet organizes purchased titles by user, title, genre, and retailer.

Fox is touting availability of 600 movies available to date in over 50 countries.

Upcoming DIGITAL HD releases this year include: ABRAHAM LINCOLN: VAMPIRE HUNTER, ICE AGE: CONTINENTAL DRIFT, THE WATCH, and DIARY OF A WIMPY KID: DOG DAYS.

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